On March 27, 2025, Brite-Line, the world’s leading vertically integrated adhesive product solutions provider, held a grand opening ceremony for its new factory in Chonburi, Thailand. The opening marks an important step in Brite-Line’s globalization and further strengthens its position in the global adhesive products industry.
Forty years in the making, Brite-Line goes global!
Mr. Fung Wong, Chairman of Brite-Line, reviewed the company’s forty years of development during the opening ceremony. From the successful production of China’s first roll of BOPP adhesive tape in 1985 to the listing on the main board of Singapore in 2003, it has always been adhering to the love and persistence of the adhesive products industry, and has gradually gone from China to the world, and now the opening of the company in Thailand marks another solid step on the road of internationalization.
Chairman Fung Wong particularly mentioned that Brite-Line has been committed to green manufacturing for many years, and through the UV/EB curing technology it is able to break through the environmental pollution problems in the traditional tape production, realizing green manufacturing with high efficiency, energy saving and low cost. He said that this technology will revolutionize the global adhesive tape industry and expects the new company in Thailand to make positive contributions to the local economy and social development.
Globalization layout, green intelligent manufacturing, leads the future
Mr. Leo Liu, President of Brite-Line, introduced the company’s globalization layout and the green manufacturing concept of the new factory in Thailand in his speech.Since its establishment, Brite-Line has always strategically positioned Brite-line with a global vision. Headquartered in Shanghai as our global business hub, the company has been driving continuous global expansion and breakthroughs.. Meanwhile, Brite-Line has set up sales and logistics centers in Denver (USA), Frankfurt (Germany), as well as Mexico, Morocco, Serbia, and other regions, we have built a globally integrated supply chain network to deliver efficient services worldwide. This global footprint not only enables end-to-end quality management but also significantly enhances production efficiency, reduces operational costs, and strengthens our market competitiveness.
The new factory in Thailand spanning 50,000 square meters with 22,000 square meters of newly built workshops, the facility incorporates a garden-style concept, bringing a vibrant working environment to our employees. We have solar power systems that fully covers production areas to drastically reduce cost and carbon emissions as well. We also fully integrate radiation curing technology, which is also known as the 21th century green technology, and thereby to achieve true green manufacturing and sustainable development. I believe these concepts will lead the automotive wire harness tape industry into a new era. technology in the 21st century, to truly realize green manufacturing and sustainable development, and will lead the automotive wire harness tape industry into a new era of 3.0.
Multi-party support for a brilliant future
At the opening ceremony, Mr. Banjong Sukreeta, Deputy Secretary General of the Ministry of Industry of Thailand, Mr. Martin Cahill, Global Manager of Wire Harness Coverings Category of APTIV, and Mr. Niwat Lersnimitthum,Vice Chairman / Senior Director of the Board of Tietex Asia, Ltd. , delivered speeches to express their warm congratulations to Brite-Line Thailand and look forward to the deep cooperation with Brite-Line in the future.
The opening of Brite-Line Thailand is not only an important milestone in the company’s globalization process, but also a new starting point for Brite-Line to work hand in hand with its local partners in Thailand to create a brilliant future. In the future, Brite-Line will continue to uphold the concept of win-win cooperation, adhere to the innovation-driven development, promote green manufacturing, provide a broader development platform for employees, and contribute more to society.
Ribbon Cutting Ceremony and Lion Dance to Celebrate Grand Opening
At the end of the ceremony, Chairman Fung Wong, President Leo Liu, and Mr. Banjong Sukreeta, Deputy Secretary General of the Ministry of Industry of Thailand cut the ribbon for Brite-Line Thailand, symbolizing the official launch of the new plant. Afterwards, a wonderful lion dance performance pushed the atmosphere to the climax, with Chairman Fung Wong of Brite-Line, President Leo Liu of Brite-Line , and Mr. Martin Cahill of APTIV dotting the eyeballs of the lion dance, signifying Brite-Line Thailand’s future prosperity and great achievements.
The opening of Brite-Line Thailand marks a solid step in the process of globalization. In the future, Brite-Line will continue to be driven by innovation and centered on green manufacturing to provide better products and services to global customers, and jointly create a new situation of mutual benefit and win-win situation.
